Writer and Social entrepreneur.

Since most brands would not like their products and services to be advertised on a controversial content to prevent customers from having a somewhat bad view about them, YouTube has decided to put this into consideration and update their ads policies.

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According to their blog post, Youtube has updated the guidelines that govern which videos can run ads. “We’ve heard loud and clear from the creator community and from advertisers that YouTube needs to broaden our advertiser-friendly guidelines around a few additional types of content,”

So from now, YouTube won’t be allowing:

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1. Hateful content: Content that promotes discrimination or disparages or humiliates an individual or group of people on the basis of the individual’s or group’s race, ethnicity, or ethnic origin, nationality, religion, disability, age, veteran status, sexual orientation, gender identity, or other characteristic associated with systematic discrimination or marginalization.

2. Inappropriate use of family entertainment characters: Content that depicts family entertainment characters engaged in violent, sexual, vile, or otherwise inappropriate behavior, even if done for comedic or satirical purposes.

3. Incendiary and demeaning content: Content that is gratuitously incendiary, inflammatory, or demeaning. For example, video content that uses gratuitously disrespectful language that shames or insults an individual or group.

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Well, t think it is good that they care about the brand image of their advertisers. That is surely the way to go for them as a trusted brand themselves. So from now on, advertisers could be rest assured about their image.



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