Snapchat stories which was first incorporated into instagram and is now present in Facebook and Whatsapp is no news but the unprecedented growth surge that Whatsapp has experienced in term of usage by customers.
Already, this WhatsApp ‘Stories’ is pulling a large amount of crowd day by day in around 15 percent of the messaging app’s 1.2 billion users. Mark Zuckerberg today announced on Facebook’s first quarter earnings call that WhatsApp Status now has 175 million daily active users (DAU) after only launching in mid-February. That has made it more impressive because Status is in an entirely different section of WhatsApp, instead of showing up at the top of the home screen like Instagram Stories, Facebook Stories and Messenger Day.
This means WhatsApp’s Snapchat Stories clone is now bigger than Snapchat itself, joining Instagram Stories, which reached that distinction last month when it announced 200 million users. The WhatsApp story feature which was first recieved with criticism on imitatin Snapchat’s stories saw an unprecendet increase in the amount of users on WhatsApp and its been widely engaged by user since then.
WhatsApp Status lets users post photos and videos in a slideshow that their contacts can see, but that disappears in 24 hours. It replaced the old text-only “Status” product that functioned more like “away” messages, though WhatsApp eventually added the old feature back in the About section. The story section also indicates how many times it has been viewed by othe users making it more interactive.
The news comes at an awkward time for WhatsApp, as today it suffered a service outage of more than an hour. “WhatsApp is aware of the issue and working to fix it as soon as possible,” a spokesperson told TechCrunch, and it expects service to be restored soon.
Critics questioned why Facebook needed to put a Stories product in each of its core apps, including its chat products Messenger and WhatsApp, rather than just Facebook and Instagram. But WhatsApp’s deep traction in international markets where Snapchat hasn’t caught on yet gave it an opportunity to be the first popular app to offer Stories in many countries. Not only has this given WhatsApp Status rapid growth, but it could cut out Snapchat’s ability to grow in developing markets.