A consumer App, Truecaller has announced its intentions to estabblish its headquarters in Africa in order to expand its operations on the African continent. This move for them indicates the importance of Africa as a key priority region by its presence on the continent.
Because of this activity, the Executives of Truecaller will be paying a visit to Nigeria and South Africa in the first week of November to search for a conducive area to set up the company’s Africa headquarters. As part of things to be done during this visit, the senior executives of the company will meet the media in each market to present its plan for the region and launch its Developers Program with Truecaller SDK, which is its mobile identity product for digital start-ups and app developers.
This Application’s basic function amongst others is allowing people to know who is calling them, filter out spam calls and SMS. The application blocks more than half a billion spam calls for its users on a monthly basis and filters more than 50 percent of all spam messages in Africa. The application is in use by over fifty million people across Africa and in a recent study conducted by Truecaller; South Africa, Nigeria, Kenya and Egypt ranked among the top 20 countries in the world being disturbed by unwanted spam calls
Ted Nelson, the Chief Commercial Officer at Truecaller said “The tremendous growth we’ve had across Africa the past two years has truly been amazing and yet we feel it is still only the starting point of what is about to come. With the positive momentum, we are confident this is the right timing for us to expand our presence and start engaging more deeply with the eco-system”
While the Director and Head of Worldwide Developer Relations at Truecaller; Priyam Bose said “Truecaller SDK is a catalyst in our journey to become the mobile identity platform of choice. The ubiquitous phone number is already the native identity for millions of users both online and who are yet to come online, especially in Africa. For the next billion connected users, the email based web identity will not even be a relevant option. With the smartphone penetration and digitisation increasing at a rapid pace, we believe it’s the right time to launch our Global Developer Program for local app developers, start-ups and online businesses in the African continent.”