E-Commerce in Nigeria

Writer and Social entrepreneur.

When you talk about an industry that has potentials presently in Nigeria, then my friend, you’re talking Ecommerce. The rate at which Ecommerce companies are springing up in the country actually raises some eyebrows. To say the least, it is one of the fastest growing industries at the moment.

Ecommerce is short form for Electronic commerce where buying and selling takes place on the internet, and mostly delivery is done by the company themselves for the convenience of their customers.

Most payments on Ecommerce are done online, but some platforms use the ‘pay on delivery’ option which allows the customer to see the goods he/she ordered for before paying – in cash or with the use of POS. However, this is not without its disadvantages.

For the purpose of this post, we have compiled a list of top Ecommerce platforms in Nigeria, ranging from fashion, appliances, food, electronic, phones and many others. This, we have done for the benefits of you, our esteemed readers. We do hope you find the post useful enough. Stay with me.

READ MORE: How Much Would You Buy This Fake iPhone 7 Plus Running Android OS?

1. JUMIA (jumia.com)

JUMIA is an online shopping website for electronics and fashion. It launched in Lagos, in June 2012 and was followed by Jumia Market (formerly Kaymu), a community based online marketplaces in September of that same year.

Jumia has cemented its place as number one when it comes to Ecommerce in Nigeria. There is no doubt that they are a worthy leader in the industry. Their platform supports the ‘pay on delivery’ option, as well as the online payment. Recently, they were in the news for a very wrong reason as it was reported that one of their delivery man was murdered on the job. So sad.


2. KONGA (Konga.com)

KONGA is a Nigerian electronic commerce company founded in 2012 with headquarters in Ikeja, Lagos State. It offers a third-party online marketplace, as well as first-party direct retail spanning various categories including consumer electronics, fashion, home appliances, books, children’s items, and personal care products.

If we were to be fair, we would say that Konga is trailing Jumia, with very little difference between them. But now, both of them are claiming to be the best Ecommerce company in the country. We expect nothing less though.

It is important to note that Konga has integrated their own payment platform, ‘Konga Pay’ to their Ecommerce,

READ MORE: Jumia Launches ‘Jumia Local’ In Kenya

3. SUPERMART (Supermart.ng)

Now away from general Ecommerce platforms, Supermart.ng is an online grocery delivery service that promises to deliver ordered goods to all major parts of Lagos in as “early as 3 hours”. Supermart, which began operations in April, 2014 was founded by Raphael Afaedor, former CEO and Co-Founder of Jumia.com.ng, and Gbolahan Fagbure, former Director of Operations, also at Jumia.

It is actually soothing to know that there are Ecommerce companies that focus mainly on a particular niche like Supermart. One thing unique to Supermart is their outright rejection of ‘pay on delivery’ service with very genuine reasons.


4. HELLOFOOD ( https://food.jumia.com.ng)

Hello Food is a site that allows you to order food right online. There are many benefits that the site has to offer. It allows you to order food from specific areas in Nigeria.This is another Niche focused Ecommerce website.

Sometime back, jumia acquired the company which is now called Jumia Food, and accessible through https://food.jumia.com.ng/. So when next you’re hungry, you might want to order food online.


6. OBEEZI (Obeezi.com)

Obeezi was launched in November 2014 by Mathias Abraham as an online shopping mall, strictly dedicated to the sale of fashion accessories.

Their sales ranges from clothing, shoes, wristwatches, sunglasses, colognes, fashion accessories and more. Despite their dedicated market play, they still acknowledge the likes of Jumia and Konga as competitors. This platform is fast growing and would surely be at par with the leaders of the industry very soon.

So there you have it guys, the top of the Ecommerce in the country. Tell us what has been stopping you from shopping online.

READ MORE: Jumia Launches ‘Jumia Local’ To Sell Only Made In Nigeria Products

My Note: You ask me what kind of business I want to own, I’d rather have an Ecommerce business than burst my ass up in the sun in the ‘physical’ market. Ecommerce is the future guys, a lot of people are coming online day by day. Just wait for it.



Comments are closed.