Writer and Social entrepreneur.

So Facebook has gotten sick of people who are always using “engagements bait” to get people to like or share their posts. I’m sure you’ve come in contact with a lot of posts like “like this if you don’t want to see evil” or “share this if you want to see the next year” or “comment Amen on this bla bla bla…”. Now, this is what facebook does not like, and want to show those post less on your news feed because they know you don’t like it too.

Engagement baiting

According to a release by them, “To help us foster more authentic engagement, teams at Facebook have reviewed and categorized hundreds of thousands of posts to inform a machine learning model that can detect different types of engagement bait. Posts that use this tactic will be shown less in News Feed.”

“Additionally, over the coming weeks, we will begin implementing stricter demotions for Pages that systematically and repeatedly use engagement bait to artificially gain reach in News Feed. We will roll out this Page-level demotion over the course of several weeks to give publishers time to adapt and avoid inadvertently using engagement bait in their posts. Moving forward, we will continue to find ways to improve and scale our efforts to reduce engagement bait.”

But then, Posts that ask people for help, advice, or recommendations, such as circulating a missing child report, raising money for a cause, or asking for travel tips, will not be adversely impacted by this update.

Engagement baiting

Instead, Facebook will demote posts that go against one of their “key News Feed values” — which is authenticity . “Similar to our other recent efforts to demote clickbait headlines and links to low-quality web page experiences, we want to reduce the spread of content that is spammy, sensational, or misleading in order to promote more meaningful and authentic conversations on Facebook.”

We are really happy by this, as lots of people have long been spamming the platform with these “baits”. It’s soothing that facebook recognises this and want to put an end to it.