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Orange, network and telecommunications giants have in their 4th annual strategy and activity update for the press and analysts have exposed their plans and course to go in London on 28th of July, Speaking at this update for press and analysts in London on 28 July, Ramon Fernandez, Deputy CEO and Chief Finance and Strategy Officer, Bruno Mettling, CEO of Orange Middle East and Africa (MEA), and Jean-Marc Vignolles, Chief Operating Officer for Orange MEA, outlined their vision and priorities, identifying a number of new sectors and activities in which Orange can play a key role in delivering digital transformation to this region. some of this strategies include Rural electrification programme, a new roaming value proposition in MEA and a smart metering method.

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Rural Electrification Programme

First of all of the French telecommunication cooperation is the rural electrification programme, orange is trying to create an affordable solution to the long struggle of electricity instability, with the sub-Sahara Africa area having a vast population excluded  from electricity access and living in thick darkness, electrification programme is to provide a long lasting solution. It’s to kick off in Ivory Coast, Senegal and Cameroon from November 2016, Orange is providing solar kits or micro-grids to rural communities to harness the power of the sun and generate electricity. This is to run for six months and the equipment will be highly subsidised by Orange. Customers will be able to pay by Orange Money, this will increase their customer base in no time.

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Orange Travel Pass

Orange Travel Pass is a new Orange customer value proposition for travellers within the MEA region and to some European destinations. Bundled roaming is new to Africa and the Middle East, and Orange Travel Pass is designed to give customers control of their budget abroad through voice, SMS and data bundles. The offer was just launched in four countries and enables Orange customers to roam across the Orange MEA footprint* and France, with a gradual roll out to more countries by the end of summer, and much more the end of the year.


Smart metering

In September 2016, Orange will launch Tunisia’s first smart metering pilot in partnership with STEG (The Tunisian Company of Electricity and Gas). The pilot is due to run for six months with 100 smart meters installed in residential premises in Tunisia with up to an envisaged four million smart meters when the solution is rolled out commercially across the country. Orange is offering its ‘smart metering as a service’ by building a smart metering infrastructure that connects and manages – in a secure and reliable manner – millions of smart meters to help utility companies reduce the cost of reading meters and the risk of fraud or billing errors.

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