I am a disruptive thinker.

It is indubitable that Nigeria’s economy is currently in shambles. The various indices have given insight into the quagmire of problems our economy is currently facing.  The most dynamic societies in the world are the ones that have the most entrepreneurs, plus the economic and legal structure to encourage and motivate entrepreneurs to greater activities”, said an analyst.

However, it is very clear that these structures talked about are currently not available in Nigeria. Despite these issues, startups still remain the potential unicorn and must maintain focus along the line of greatness. The following will give you the motivation you need


  1. Stay Positive

“Life is not the way it’s supposed to be, it’s the way it is. The way you cope is what makes the difference.” – Virginia Satir

When you and every member of the team stay positive, you’re putting yourself in the best position possible to not only make it through those bad times, but become better in the process. You can do one of two things when life takes a turn for the worst. You can remain positive and remind yourself that there really is a light at the end of the tunnel and that you’ll make it through, or you can curl up in the fetal position and relegate yourself to being nothing more than a victim of circumstance.

  1. Get Creative

There are times when you can’t do much to change your situation. You just have to deal with it. But there are other times when you can actively work to make the situation better. Now is the right time to think of other verticals, afterall it’s a startup. Are you currently targeting financial industry? Now you can look into creating apps that show filling stations and current pump price, queue size, number of attendants, rate of sales, etc.

The solution won’t be in plain sight, because if it was you probably wouldn’t have gotten in that situation in the first place. But if you can take a step back and see the bigger picture, you may discover something that can help you.

A great example of getting creative during a difficult time is the story behind Wrigley’s gum. The founder, William Wrigley Jr. was a soap and baking powder salesman in the 1890’s and he always offered free gum to all of his clients. With his career as a salesman taking a turn for the worst, he noticed one thing that forever changed his life; people loved the gum he gave away more than the products he was actually selling. It was that one creative insight that got him through that difficult time and made him a monumental success.

  1. Learn From these Difficult Times

“Facing difficulties is inevitable, learning from them is optional” – John Maxwell

Take a review and see what exactly is being affected by this down time. After evaluating this, then brainstorm on the ways this can be fixed by thinking of alternative solutions.

Do you all have personal cars and fuelling is now a problem, one option is to reduce cars and arrange a place for a meet up where you pick yourselves up. You can do a rotation of whose car to use on weekly basis.

  1. Realize you’ve come a long way

Sometimes we get so focused on the road ahead, that we never look back to see what we’ve already traveled. Give yourself credit for everything you’ve already done. Think about startups that have started and gone dead till date.

You’ll give yourself a confidence boost when you realize that you’ve already made so much progress and the light at the end of the tunnel will get brighter.

  1. Focus on What You Can Control, Not What You Can’t

Some situations are beyond your control and no matter what you do, you can’t change a thing. You and your guys will be setting yourself up for frustration when you focus your time and energy on things you can’t control. You’re also making the situation seem even bleaker than it actually is because you’re focusing on the negatives.

You should instead focus on the things that are within your control because that’s the only way you can make a change that’s actually going to help you. Make a list of everything you can control about the situation and divert all of your focus towards those things. Anything that’s not on the list, doesn’t get any attention.

You are the next biggest thing.!




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