Google "Lens" A Visual Search Engine

Google’s target of customer satisfaction through cutting edge innovative and frontier breaking technology is an indeed amazing drive.  On Wednesday Google may have announced it’s launch of spanking new hardwares but with Google Lens, your smartphone camera won’t just see what you see, but will also understand what you see to help you take action.

Google "Lens" A Visual Search Engine
Google “Lens” A Visual Search Engine

Google Lens is a powerful, Artificial Intelligence Driven visual search app powered by a new algorithm that knows what’s in your photos. Google’s Chief Executive Officer; Sundar Pichai first announced this feature back in may, but we got a more comprehensive look at how it works on Wednesday.

Google Lens is a set of vision-based computing capabilities that allows your smartphone to understand what’s going on in a photo, video or live feed. For instance, point your phone at a flower and Google Lens will tell you, on the screen, which type of flower it is; or, aim the camera at a restaurant sign to see reviews and other information pop up. The new AI system is heading to Google Photos and Assistant first.

Another cool tool available in Google Lens is the ability to point your phone at a router’s setting sticker and have it automatically connect to that network. In conjunction with Assistant, Google Lens also allows users to point their phone at a sign for a concert and automatically add that event to their calendars, or even purchase tickets right then and there. For your existing pics in Google Photos, activate Lens and it will offer details about what’s actually in an image.

Google Lens is part of a larger focus on AI at the company.

Google says that for now, Lens is just a “preview,” which may be Google-speak for a beta version. And since it lives in the Pixel 2, most people won’t be able to try it out. But Lens is still an exciting peek at what’s to come.

Google "Lens" Button
Google “Lens” Button

Lens basically works like a “smart” magnifying glass. Using the Pixel’s camera, you can look up things like artwork, landmarks, and movies — all you have to do is point your camera at the object and press the Lens button in your camera app.  Lens can then identify what it is you’re looking at and pull up relevant information for you to peruse.