Writer and Social entrepreneur.


Something remarkable occurred today at Microsoft, as power has changed hands following the announcement of Samer Abu Ltaif as the president of its Middle East and Africa (MEA) region.

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Mr. Samer Ramez Abu-Ltaif has been Regional General Manager of Microsoft Gulf FZ LLC since November 2010. Mr. Abu-Ltaif served as Regional Director of the Enterprise and Partner Group, Middle East and Africa of Microsoft Corporation since August 2005.

Mr. Samer Ramez Abu-Ltaif
Mr. Samer Ramez Abu-Ltaif

Mr. Abu-Ltaif served as General Manager of Microsoft Corp.’s North Gulf Region from May 2004 to August 2005. Mr. Abu-Ltaif served Kuwait, Bahrain and Qatar markets with a base in Kuwait.

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Mr. Abu’s vision for Microsoft in MEA is to contribute to the economic and social development of the region. “MEA has tremendous potential. The rich diversity across the region, combined with the fast-growing youth population and innovative spirit, opens up enormous opportunity,” says Abu Ltaif.

“As Microsoft, we have an important role to play, not only through the innovative technology that we bring to market, but also through our presence across the region, our focus on developing local talent, and our deep commitment to the communities in which we operate”.

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The new organization will focus primarily on building the capability in emerging markets to drive the adoption of cloud technologies and contribute to sustainable growth. Innovation, agility, strategic partnerships, modern business models and building cloud skills for Microsoft partners, will be the core focus of this team.

Well, given his history, curriculum vitae and achievements, I am willing to believe that he is the most perfect person for this job. But then, we can only hope on him to deliver.