Someone said somewhere that low prices for these taxi apps result into low driver morale. I might be inclined to subscribe to this school of thought as everyone including taxi cabs drivers would want to make the most profit out of whatever they do.
Well today, Ride hailing platform, Taxify pushed a release where they gave new rates, which has made using their service slightly more expensive than before. The new rates have maintained the KES 75 base fare and the KES 2.3 per minute prices, but they have increased the price per kilometer by 26% to KES 32.
Interesting enough, they have also introduced a KES 250 minimum fare which is in line with what the market is charging currently.
This seem to be like a tug of war between Taxify and fellow cab hailing platform, Uber as the latter just jacked up their prices not too long ago too. So at a period, we’d rightly call it the survival of the fittest.
And in this case, the fittest might just be Uber as according to reports, Taxify has assured its customers that these new fares are not valid for long as they will last till the end of March so we are expecting a new price list for April.
Taxify OÜ is an Estonian international transportation network company headquartered in Tallinn, Estonia. The company develops and operates the Taxify mobile application, which helps people request a taxi or private driver from their smartphone. By September 6, 2015, the service was available in 10 countries and 13 cities around Europe.
Taxify was founded in 2013 as mTakso by Markus Villig, and the app was released in August. Beginning in 2014, Taxify started expanding internationally. In 2015, Taxify was the first transportation app in the world which allows customers to pay for their trip via mobile carrier billing.
Since its founding, Taxify has raised over €1.5 million in investments from various investors. –