Writer and Social entrepreneur.

There is an ongoing feud between two tech giants in Silicon Valley presently, and it’s not looking good. Google, owned by Alphabet Inc. and Amazon, a company controlled by the current richest man in the world are on a face off. Google has said that it would block its video streaming application YouTube from two Amazon.com Inc devices.

The tech giant, Google also criticized the online retailer for not selling Google hardware. This is according to Media reports on Wednesday.
In a statement, Google said, ”Amazon doesn’t carry Google products like Chromecast and Google Home, doesn’t make (its) Prime Video available for Google Cast users, and last month stopped selling some of (our sister company) Nest’s latest products.

“Given this lack of reciprocity, we are no longer supporting YouTube on Echo Show and Fire TV. We hope we can reach an agreement to resolve these issues soon,” Google said.

In a response statement from Amazon, they said, “Google is setting a disappointing precedent by selectively blocking customer access to an open website.”

The online retail company said it hoped to resolve the issue with Google as soon as possible but customers could access YouTube through the internet – not an app – on the devices in the meantime.

Recall that sometime back, Amazon kicked the Chromecast, Google’s television player, off its retail website in 2015, along with Apple Inc’s TV player. Amazon had explained the move by saying it wanted to avoid confusing customers who might expect its Prime Video service to be available on devices sold by Amazon.