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Finally, YouTube To Stop 30-Seconds Non-Skippable Ads

Have you ever been so excited to watch a video on YouTube only to be firstly, frustrated with a very long and boring ad at the beginning. And this time, not 5 seconds, not 10 seconds, but a whole 30 second ad. The most annoying part of this is that these ads are most likely unskippable. YouTube, fear God.

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Well, it seems they have discovered that these ads that we are forced to watch does not give us a maximum viewing experience, and maybe to avoid losing users to Facebook’s newly launched standalone TV App – if Zuck would have a better ad strategy -, they have decided to put a stop to this.

According to Google, “We’re committed to providing a better ad experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers”

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You would agree with me that the 12 second unskippable ad which was launched earlier in April, last year are much more better than this. How would I spend 30 quality seconds of my life watching an ad I won’t even gain from.

Quoting the managing director of a creative agency rightly said, “YouTube realises that consumers don’t like unskippable ads.” Ads have made Youtube video viewing a less pleasant experience.

A survey was also done and statistics has been taken, which shows that 91% of internet users agree that internet ads are more intrusive in recent times.  More than half of the respondents claim to “dislike” online ads on YouTube.

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Well, this is a good development. But still, the 15 – 20 seconds ads would still be very much available, and they are the new evil. Not to mention that it would reach next year before these 30 seconds ad would be scrapped. We do have a long wait.

About Daniel Moses'
Writer and Social entrepreneur.

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