So it seems like the owners of both whatsapp and instagram mean actual business when it comes to making their platforms the surest bet for businesses. I am saying this because very recently, whatsapp had announces that they would soon allow businesses have customer care lines on whatsapp, which would actually be a great idea, except for spam which they have announce that they’d take care of.
As part of the efforts to expand the app’s consumer uses, Instagram will soon let people book appointments with businesses. But then, I see it as parts of efforts to increase the money they get from adverts, which isn’t a bad thing anyway.
For example, you’d be able to book a makeover by going to a makeup artist’s instagram profile and then click a button to schedule it, or say for the guys, book a barber and get a haircut once you honour the appointment.
According to James Quarles, Instagram’s head of business, the new feature, will give Instagram’s more than 1 million active advertisers a more concrete way to measure the impact of their accounts.
“When someone books an appointment, that’s not a ‘like’ or a ‘follow,’ that’s actual action,” he said. The company also says it may eventually add more tools, like reviews.
I knew the money factor was somewhere driving this move, but then, who doesn’t want to make more money.
Exactly what I wrote in the post about whatsapp was that “One would surely not write off the patronage from businesses when it comes to advertising to a very large and targeted audience. And to be fair, this and even more is what whatsapp has in their control, when you talk about their users.”