Whoaa, it is now confirmed that once you have the platform, you can be like your competitors by doing the same thing they are doing. One would have thought otherwise when it came to the issue of Facebook, Instagram and Snapchat, but then, they have proved all of us wrong.
The Facebook-owned photo-focused social network has aped every Snapchat feature it was able to in the past year or so, and it’s paid off, this time very much.
Instagram now has 700 million users, 100 million more than it did last December. So those last 100 million users were added in just four months. That number is amazingly almost equivalent to Snapchat’s entire 161 million user base. The recent growth is the fastest in Instagram’s history. Going from 500 million to 600 million took five months in 2016.
If you are observant enough, you’d discover how well Facebook and its products – Instagram, Whatsapp – has replicated almost all of snapchat’s features and they are successful as a result.
Instagram says they’ve “made it even easier for people across the globe to join the Instagram community, share their experiences and strengthen connections to their friends and passions. With new features like stories, live video and disappearing messages in Direct, people now have more ways than ever to express themselves and feel closer to what matters to them.”
READ MORE: You Can Now Use Instagram When Offline
The users on instagram cannot surely be compared with that of Facebook, though approaching whatsapp’s 1 billion users, it is good to know that they are on an increase. Not too good to know that the receiving end and the potential losers might be Evan Spiegel’s Snapchat. Seems like Facebook is winning the fight after all.