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Google And Bing To Tackle Illegal Pirate Websites

When it comes to piracy of anything, I believe every country have their own story to tell. Ranging from movie piracy, to content piracy and so on. But then, Nigeria as a country has more stories to tell on this matter.

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Well, since we don’t take it too serious a crime over here, there are some who do, and are willing to put a stop to it, which I think might be impossible. The phrase should be they want to “control” it, as I don’t think it can be stopped.

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Sundar Pichai, CEO Google

Google and Bing, two of the most populous search engines in the whole wide world have agreed to a new voluntary code of practice that will see notorious Pirate websites known to engage in illegal distribution of materials and content become less visible in search results. This code of practice however applies to people that access the internet from the UK alone.

This translates that when you search for something on Google or Bing, instead of directing you to just any website, whose content might be pirated, they’ll ascertain the genuine websites (I don’t know how’ll this would be done) and direct you there.

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Eddy Leviten, director general at the Alliance for Intellectual Property opined that:

“Sometimes people will search for something and they will end up unwittingly being taken to a pirated piece of content.

“What we want to ensure is that the results at the top of the search engines are the genuine ones.

This very commendable move by Google and Bing is expected to join other campaigns that are aimed at content and originality protection. Such other campaign include court ordered site blocking, work with brands to reduce advertising on illegal sites and the Get it Right From A Genuine Site consumer education campaign, which encourages fans to value the creative process and directs them to legal sources of content.

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Well, for now, this would only be confined in the UK but would roll out to other users as time goes on. I sincerely can’t wait for it to reach Nigeria, even if I am having serious doubt about its workability here as our online media is very uncontrolled. How then would they separate the genuine ones and the pirated ones? Google’s headache I guess.

About Daniel Moses'
Writer and Social entrepreneur.

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