Before I go into details on what this statistics actually is saying, even though you might have grabbed a hint from the topic, let me quickly confess and tell you what I do within five minutes of me waking up.
Immediately after waking up, the very first thing I do is grab my phone and put on my data – if I didn’t leave it on the last night – to check messages – whatsapp and others – and also to make sure Nigeria hasn’t been sold out to the Americans.
According to a recent study by Deloitte Global Mobile Consumer Survey of 2016, 61% of people actually check their phones 5 minutes after waking up. This number increases to 88% for those who take less than 30 minutes to check their phones, and 96% within an hour.Interestingly, 74% of the respondents check their mobile phones about 15 minutes before going to sleep.
In the words of Neeraj Jain, Partner at Deloitte Touche Tohmatsu India, “This study reveals that smartphone usage has increased considerably. It has been identified as a disruptor in many common daily activities. This (the numbers) says a lot about the way mobile phone usage has intruded in consumers’ personal space and life.”
Well, apart from what the report focused on, I want to speak a little on how mobile phone usage has intruded our personal life – at least a good number.
Can you imagine a home situation where the parents are chronic smartphone users – just a little below the addiction level – and the children do not have one to themselves. These smartphones can actually cause a lot of harm to parent – child relationship as it could deprive the parents of quality time which could as well be spent with their children and improve the bonds that exists.
Another scenario reflects husband and wife spending much more time with their smartphone – usually on whatsapp, Facebook or any other instant messaging app – than they do with their spouse. This would actually have a detrimental effect on whatever ‘chemistry’ they share before.
Are we advocating the entire non-usage of smartphones? No.. we are saying you should limit it. But then, how would I be advocating that when I am guilty as charged too.
Readers corner; After waking up from a sleep, how many minutes does it take you to start searching for your dear smartphone?